Global Edition

Brian Curley to speak at World Golf Expo 2021

10.01am 28th September 2020 - Exhibitions & Conferences

As the Asian golf industry enters a new decade, the industry looks for new ways to keep costs in check while it charts a course for growth.

The perennial challenge relates to the cost of maintenance of a golf course. A golf course is a living organism with acres of hybrid turf that needs to be mowed, watered, fertilised, and taken care of. This on-going expenditure places a big burden on golf course owners and operators.

In tough times, the maintenance of a golf course sometimes takes the first whack in any cost cutting drive. Although it is one of the easiest operational aspects of a golf course to be squeezed such action immediately affects the state of the course. Golfers complain which results in reduced play and minimised revenues. The danger is that everything goes into a one-way0 downwards slide.

The need is for a sustainable maintenance practice that can keep maintenance cost in check while ensuring that golf courses retain their pristine condition always.

The man who is going to help golf courses in the Asia Pacific find a win-win pathway to maintenance cost control is multi-award winning golf course architect, Brian Curley, principal of Schmidt-Curley Design, the firm behind the giant Mission Hills Complex in Shenzhen, Dongguan and Haikou in China. Curley is arguably one of the most successful course designers operating in Asia.

Sign up now to listen to Curley as he shares his thoughts on how you can cut your maintenance costs and still come out tops in keeping your golf course in supreme condition.

WGE 2021 is a collaboration between the Mission Hills Group and the Asia Pacific Golf Group and will run from March 16 – 18 March 2021 at Mission Hills, Haikou.

Delegate registration and exhibition booth bookings are open: https://secure.golfconference.org/event/world-golf-expo-summit-2021

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