Designed to satisfy growing public demand for a consumer focused golf exhibition, RB Exhibitions will hold the London Golf Show 2005 at ExCel, London’s premier exhibition centre.
Ross Broadstock, the founder and managing director of RB Exhibitions, has put together an impressive management team. Brian Wiseman supports him as exhibitions consultant. Formerly director of Blenheim Exhibitions, Brian is well known and respected in the exhibitions industry. During his career of 30 years he has successfully launched more than twenty of the UK’s largest events.
John Rowley has twenty years of fashion exhibitions experience including the launch of London Men’s Fashion Week. He has also worked with international designers such as Vivienne Westwood, Paul Smith, Gucci and Prada.
Gary Barbe has almost twenty years experience in media and exhibitions and is the overall sales director.
Scheduled to run for four days, from 21st to 24th April 2005, the London Golf Show is forecasting that more than 60,000 visitors will attend. Support from the golf industry, from major manufacturers, retailers and golf associated products, is expected to see over 400 exhibitors showcasing their products.
Direct Golf UK has been appointed as the official show retailer and a £3 million marketing campaign will include outdoor media, Docklands Light Railway and London Underground poster campaigns, retail outlet posters and advertising via specialist golf magazines, national press and radio with television advertising also being considered closer to the show dates.
Direct Golf UK owner, John Andrew, said, “The game has needed an exhibition of this size and stature for some time and we are delighted to be appointed as the major retail partner for The London Golf Show.”
“Excel is the ideal venue with its easy access and transport links, local hotels and its close proximity to the City,” said Ross Broadstock. “Their success in building the Boat Show to record visitor levels demonstrates ExCel’s ability to provide the perfect venue for a consumer focused exhibition and we are confident that our event will benefit from being hosted at ExCel.”
“Golf is a huge sport that is crying out for a major consumer based golf show,” he continued. “There has been a 35 per cent growth of golf courses since 1990, with over 500 new courses in England alone, and annual turnover for the golf retail market in the UK is estimated to be between £250 and £350 million. In a market of that size it is almost criminal that a successful show has never become an established event in the golf calendar. We intend to fill that void.”
Offering a range of exhibitors, including golf equipment, apparel, travel, property and innovation, Broadstock is confident that the show will become an annual event surpassing anything that has ever been tried before.
“Nobody has attempted a major public event on this scale before,” he explained. “In addition to an exciting mix of golf retailers and manufacturers the show will offer visitors an insight into the world of golf and a fashion show featuring some of the world’s leading brand names keen to break into golf apparel. This makes the London Golf Show a more attractive proposition that anything previously attempted. And with a range of exciting competitions, including a hole-in-one competition on to a floating green, there will be the chance for everyone to enjoy a fun packed show.”
Details of ticket sales, exhibitor bookings, marketing and sponsorship opportunities will be announced in the near future, for further information visit www.thelondongolfshow.com.
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