Global Edition

‘Virtual golf‘ means ‘real money‘

12.35am 9th August 2007 - Courses

Aberdeen-based Impact Enterprises (Scotland) is the company behind the new interactive golfing experience that is to open in Aberdeen this autumn. Company directors Alex Warnock and Callum Gordon have invested £500,000 in Golfscape, the state-of-the-art indoor golf venue featuring Full Swing Golf simulators, which aims to fulfil demand for more corporate facilities of this kind in the north-east of Scotland.

Both Warnock and Gordon left director level positions with successful multi-national companies to strikeout on their own and launch the new venture which will see golfing enthusiasts and beginners being able to tackle more than fifty top courses from around the world.

Mr Warnock said, “We had a burning desire to start our own business and just needed to find something that had real potential for success. A keen golfer myself, the moment we discovered the impressive capabilities of the golf simulators, five of which will be housed in Golfscape, we knew we had found the right venture.”

Having carried out extensive research across many Scottish cities, the budding entrepreneurs realised the potential that Aberdeen and the north-east held for a facility of this type.

Mr Gordon said, “Our market research identified the north-east as the ideal location, due to the extremely buoyant Aberdeen economy and very high demand from local business for a facility that includes all the elements of golf, conference and corporate entertainment within a modern, luxurious city centre venue. Though we will also cater for consumer customers of all ages and abilities, we identified a clear demand in the corporate market and aim to fill this gap.”

Housed at 181 Union Street, Golfscape will create eleven new jobs for the area including a PGA teaching professional on hand for tuition, golf clinics and club-fitting and will offer the ultimate indoor golfing experience, where colleagues or companies can compete against each other using the simulators built-in challenge games. The cutting edge software allows for complete customisation of the gaming environment, including course and weather conditions.

Full Swing Golf simulators continue to be selected by every major commercial indoor golf centre on the basis of the incredible accuracy and realism of the golfing experience, the total reliability of the equipment, the ease of use and addictive nature of the system, as well as the proven track record of business success in every corner of the globe.

There has never been a better time to be getting involved with the indoor golf industry in the UK and Republic of Ireland. With more and more centres opening, public awareness of the indoor form of the game has never been higher, and with the Full Swing Golf on-line gaming, handicaps and tournaments now coming installed on all new simulators as standard and at no extra charge, this level of interest and roll out of venues can only continue to grow.

“We will publish more information on this and other new venues shortly to be announced in the very near future. Do keep checking back at Indoor Golf for all the latest industry news,” said a Full Swing spokesman.

Full Swing

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