Global Edition

UKGF & Albatross Digital Golf In Marketing Partnership

11.04pm 21st January 2020 - Courses - This story was updated on Friday, January 24th, 2020

The UK Golf Federation announce a new partnership with the leading golf digital marketing agency in the UK, Albatross Digital Golf. The partnership will see Albatross deliver a marketing and communications strategy for the UKGF and become the official supplier of digital marketing services to the 600+ UKGF members.

The UKGF, formerly the UKGCOA, has undergone significant changes as an organisation since their re-brand in 2018 and has set about building a comprehensive member benefits package that has led to them attracting over 400 new member clubs in the last 12 months.

Albatross have been an established golf industry partner for over 5 years and are the market leaders in delivering purpose driven digital marketing campaigns. They have a passionate and dedicated team, many of whom have worked in the industry for many years in positions such as club management, marketing and sales. Albatross are uniquely positioned to understand the many challenges that golf clubs face and have developed successful marketing strategies for over 100 clubs across the UK.

Richard Haygarth, Chairman of the UKGF and owner of the Maple Leaf Group who have been working with Albatross for over 18 months said; “This is a really exciting development for the UK Golf Federation. Albatross represent many of our members and their experience in digital marketing will enable the UK Golf Federation to continue developing its vision for its members”

Commenting on the partnership Albatross founder, James Wilkinson said; “Modern day marketing is changing at an unprecedented rate that is difficult even for those who work in the field to keep abreast with.

“Our mission is to empower golf businesses by modernising their approach to marketing to help grow the game for the next generation.

“By partnering with the UK Golf Federation, we will be able to share our knowledge and best practice from running thousands of marketing campaigns across golf, wedding, leisure and entertainment for clubs including Celtic Manor, Maple Leaf and Altonwood Groups and Woodhall Spa.

“I believe we can use this partnership as a platform to help some of the most forward-thinking golf clubs in the industry to grow, thrive and invest in their future. We are delighted to be partnering with the UKGF”


Albatross Digital Golf –

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