Global Edition

New approach from Palmer Course Design Company

4.00pm 20th June 1999 - Course Development

Palmer Course Design Company has adopted a unique two-level approach to enhance the service programs available to its clients, according to an announcement by President Arnold Palmer and COO Ed Seay.

The two programmes, both of which will maintain the high quality of architectural expertise and painstaking workmanship for which Palmer Course Design Company is known are, first, the “Arnold Palmer Signature” and, secondly, the “Palmer Course Design Company” services.

The Arnold Palmer Signature programme features the personal design input and assistance in marketing and promotion by Arnold Palmer. The new Palmer Course Design Company programme offers course developers different marketing and promotion strategies when choosing a design fee best suited to their particular projects. Palmer will play grand opening rounds at all of these courses.

“Having separate design services allows us to offer the developer greater flexibility in regard to fees and the amount of marketing assistance we provide,” says Erik Larsen, Vice President and Managing Director. “Palmer Course Design Company will continue giving our clients the highest quality of design services that have been a company standard for almost thirty years.”

Palmer Course Design Company has created more than 200 outstanding golf courses around the world and has ranked among the industry leaders for many years. Its headquarters is located in Ponte Vedra Beach, Florida with a regional office in Kuala Lumpur, Malaysia.

Many of its courses have been selected on “best of category” listings. Most recently its Running Y Ranch Resort in Klamath Falls, Oregon was named by “Golf Digest” as the Best New Affordable Public Golf Course opened in 1998.

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