A top German golf resort is to be managed by a leading club operator and specialist international management company. From this month the former Kempinski Hotel & Resort Sporting Berlin-Bad Saarow, which is located on Lake Scharmuetzel in Bad Saarow, 80 kms from Berlin, will be managed by CCA.
The resort and club will benefit from the experience of a single, specialist operations and management team who will promote to an international audience its idyllic location on the Scharmuetzelsee, the luxurious hotel (200 bedrooms and suites, 64 Deluxe-Apartments), conference facilities, spa and beauty centre, real estate and sports facilities. The team will also capitalise on the prestigious sporting events that have taken place there including the World Amateur Championship and the German Open.
Established in 1980 by Dieter Klostermann, a former hotelier, CCA is the leading operator of private clubs in the Asia Pacific region, managing over 35 clubs and resorts in 16 countries around the world. In the last 10 years CCA has sold more than 70.000 memberships and raised over US $ 800 million in membership sales.
Included within the 300 hectare estate at Lake Scharmuetzel is a golf club comprising a 9 hole executive course, a state of the art golf academy operated by Simon Holmes and three 18 hole championship courses – two of which were designed by Nick Faldo and Arnold Palmer and are ranked amongst the best in the world. A Nick Bolletieri tennis centre, Alwin Schockemoehle equestrian centre and the Axel Schmidt Yacht Academy add to the mix.
Chairman of CCA Dieter Klostermann said, “We have formulated a strong marketing campaign to reposition the resort and plan to take advantage of the tremendous opportunity to generate substantial membership sales at each of the sports facilities on the complex.”