Lytham Golf Academy owner Daniel Webster (Foremost P.G.A. Professional of the year and head professional at St. Annes Old Links) has dramatically changed the fortunes of his facility.
Daniel said: “The first thing we had to do was create a more natural flow to the facility, the range entrance was separate to the store entrance so I created a new entrance to the range which leads customers through my store on the way to the range and back out again, giving our retail arm more exposure. The targets are all new on the outfield and we now have an area where golfers can keep warm, enjoy a hot beverage and sit down and socialise whilst watching sky sports on our large TV.
“The store has many leading brands to choose from and we are not a male dominated retailer, with a large section of ladies hardware and apparel on offer, we feel we offer the best selection in our area for all golfers regardless of ability, age or gender.
“It has been important to create the right environment for the facility and with the great team we have here we are striving to achieve our goals. The warm and friendly welcome everyone receives is testimony to the hard work we put in as being in a customer service industry we know how important it is to exceed expectations. Having addressed the configuration of the facility and got the customer service side set up it was time to look at how the range could start returning more for the business.
“I met with Power Tee and although I knew a little about them after our initial meeting I was impressed with their professional approach and attitude that it was all about our business, plus what I had heard from fellow range owners whose opinion I trust meant that when it came to installing Power Tee on my range I was happy to go ahead with them. Whilst you believe everything you do proactively will work, you still have to question the why’s and what if’s, however once we had Power Tee installed we saw our customers enjoyment from day 1.
“We have sold more loyalty cards since we installed Power Tee and the ideas that came up from the training they do have been a welcome addition value to the great product they provide. Having the whole team sit in on the training both product and commercial has helped us for a good relationship with Power Tee from the outset, the team are looking forward to the new season ahead.
“Having had an attitude that we can do rather than we should has seen the retail and range come of age under what we hope to be a long a fruitful tenure. My you tube channel Web4golf is proving popular with range users and golfers of all abilities, our message is clear come to us and enjoy your practise.
“I am looking forward to working with Power Tee for many years to come as their service is first class and I would recommend Power Tee to any range owner looking to add value to their business.”
Power Tee www.powertee.co.uk