The Address Montgomerie Dubai, one of the Middle East’s most luxurious and desirable golfing destinations, is flying high with spectacular photography showcasing its new fleet of Club Car vehicles.
The state-of-the-art golf cars were specially choreographed to spell ‘The Monty’ on the 18th fairway of the venue’s Colin Montgomerie designed golf course.
The image, taken by a drone, took four hours to set up in 45°C heat and features 76 of the venue’s new 100-strong fleet of Precedent i2L vehicles.
Howie Roberts, General Manager of The Address Montgomerie Dubai, said: “Continuing our longstanding relationship with Club Car and investing in a new fleet of vehicles was an easy decision to make. The quality of manufacturing and product is outstanding and the aftercare is second to none.”
Brian Goudie, General Manager of Hydroturf International, the distributor of Club Car vehicles in the UAE, said: “This is an amazing image and spells out the commitment The Montgomerie makes to going above and beyond expectation in every way.
“As a destination, it recognizes the value of creating memorable experiences for golfers, and the part Club Car’s comfortable, efficient, high-tech vehicles play in driving customer and business benefits.”
Club Car sales are ‘flying’ in the Middle East and the new ‘Monty’ fleet has been delivered in the same week that Hydroturf International has renewed its contract with Arabian Ranches, Dubai, which will be supplied with 96 new vehicles.
Both venues are owned by EMAAR and managed by Troon Golf; The Address Montgomerie Dubai combines championship golf and luxury hospitality, and Arabian Ranches is the emirate’s first truly desert-style golf course.
The Address Montgomerie Dubai www.themontgomerie.com
Club Car www.clubcar.tv
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.