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YUMAX Golf appoints Ben Davis as commercial director

8.12am 21st August 2020 - Corporate - This story was updated on Saturday, August 22nd, 2020

YUMAX Golf, one of the UK’s leading golf distribution companies, has announced the appointment of industry expert Ben Davis as Commercial Director across its growing portfolio of brands.

Davis, an experienced industry professional, brings with him a wealth of experience after serving in high profile positions with Srixon/Cleveland (Head of Brand) and latterly as Business Development Director with the UK’s biggest golf holiday provider, Your Golf Travel. 

Whilst at YGT, Davis launched ‘Team YGT’ – an initiative set up to drive sales through an ambassador programme of golf professionals, social media influencers or any industry professional in the UK with great success and growth.

Said Davis: “This is an exciting time to join YUMAX Golf, and a great opportunity to be a part of a team that has already achieved incredible success both in the UK and in Europe.

“YUMAX has some great brands in Bushnell Golf, Skechers Go Golf and Camelbak, and with the growth we are seeing in golf right now we have a great opportunity to grow these brands even further. My role is to bring all of my contacts and experience to bear to make this happen, at the same time helping bring new brands and products into an already successful portfolio.”

“Ben is an ideal appointment to the team,” commented YUMAX Golf’s founder and director, Roger Wolfe. “He has a great reputation within the golf industry and comes to us with at least two decades of industry expertise. 

“YUMAX will continue to grow, and having Ben on board strengthens the existing team and ensures that we are in a position to take advantage of the opportunities that will come our way.”

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