Global Edition

Yas Links Retains 59club

11.26am 3rd May 2016 - Corporate

Yas Links
Yas Links

The world-renowned Yas Links, in Abu Dhabi, has retained the services of 59club, the industry leader in measuring and analysing customer-service levels at golf venues, to ensure it maintains its worldwide reputation for excellence.

Sprawled out along almost two miles of sandy Arabian Gulf coast, just a stone’s throw from the world-class motor racing circuit, signature hotels and theme parks of Yas Island, the Kyle Phillips’ design was the first links course in the Middle East. Measuring 7,414 yards off the tips, Yas Links took more than three years to construct and has eight holes abutting the coastline itself.

It is ranked number one in the Middle East and 46 in the world by Golf Digest; and it sits at number 62 in the world ranking with Platinum Clubs of the World.

Yas Links joins numerous forward-thinking golf clubs and resorts across Europe and the Middle East, and partners such as England Golf and World of Leading Golf, who are already taking advantage of the services provided by 59club.

Yas Links’ general manager, Howie Roberts, said: “At Yas Links we have some of the finest facilities in the region and, in everything we do, we look to enrich the lives of our members and visitors at every turn. It is essential that we maintain the very highest customer service levels across the board in order to adhere to that ethos and partnering with 59club will enable us to ensure we do so.”

59club provides a bespoke ‘performance analysis tool’ enabling clubs to measure and compare standards of customer service, not just against local or chosen competitors, but also the country’s top-performing clubs.

Simon Wordsworth, chief executive at 59club and a fellow of the PGA, added: “Yas Links is one of several stunning golf facilities in Abu Dhabi and it realises the value of keeping abreast on not only how the competition is performing but also the levels being achieved elsewhere in the world. We’re delighted to be able to welcome the venue to the 59club family and look forward to a long and mutually beneficial relationship.”

59club is fast becoming the industry standard for measuring and comparing customer service levels and analysing all key revenue streams for golf venues, and is committed to the on-going development of club managers and PGA professionals.

This year, the company will launch a new self-test benchmarking software system, my59, which will enable clubs to arrange their own member surveys and mystery tests, generating detailed feedback to analyse and improve their sales and service offerings on an unlimited basis.

This follows the launch last year of ‘Golftell’, a validated feedback site which publishes a golfer’s review of the course condition, food quality, general facilities and standard of service offered by club staff. ‘Golftell’ strives to provide ‘genuine’ feedback and offers club managers the ability to validate reviews before they go live, interact with their clients, share positive ratings to enhance their brand reputation, and advertise their business to potential clients.

All of this is available alongside 59club’s proprietary training services which help deliver a change of focus and behaviour from staff in order to improve customer service levels and maximise sales opportunities.


Yas Links

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