Under Armour (NYSE: UA) has officially unveiled its newest branded retail golf experience at the world famous Auchterlonies of St Andrews.
Under Armour’s largest golf specialty retail experience in the UK to-date, the partnership with Aucherlonies was launched with a ribbon-cutting ceremony at the store on golf’s most famous street, Golf Place.
The new shop-in-shop features its own branded entrance to the shop with two Under Armour window displays. Inside, products are showcased with mannequins and graphics highlighting key colourways and styles, while technical information gives the consumer everything they need to know about how the product performs for them.
As part of the partnership, Auchterlonies now has an extensive Old Course crested collection across Under Armour’s full range of leading performance technologies.
“We are delighted to bring Under Armour to St Andrews. Auchterlonies is a world famous store right at the heart of the Home of Golf and there’s no better place for Under Armour to showcase our innovative golf collection,” said Kevin Ross, General Manager, Golf and Tennis, Under Armour.
Bobby Millar, owner of Auchterlonies, said: “Under Armour has been our best selling apparel brand for a number of years now and simply outgrew the rest of the competition at Auchterlonies, the size of the new shop-in-shop area they’ve fitted is testament to that and looks incredible.”
Under Armour, which most recently launched its first collection of golf footwear, as worn by two-time Major winner Jordan Spieth, was the UK’s number one brand for the 2015 winter season (Oct., Nov., Dec.)*, and now holds the top Value market share in Men’s golf apparel at on-course golf specialty retailers in the UK.*
* According to Golf Datatech’s 2015 On Course retail market share reports for 2015.
** Under Armour #1 apparel brand in Value for Men’s apparel (shirts, tops and bottoms) in the On Course channel for Q1 2016 according to Golf Datatech’s On Course retail market share reports.
Under Armour Golf www.UA.com
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