Global Edition

Under Armour Becomes Foremost EMP Supplier

2.01pm 1st July 2015 - Corporate

Andy Marton (left) with Neil Heslop
Andy Marton (left) with Neil Heslop

Foremost is excited to announce that Under Armour, the number one winter apparel brand in the UK*, is to become a full Elite Marketing Programme (EMP) Supplier partner in 2016.

Under Armour will provide integrated marketing of its products to Foremost Members and their customers, as the brand continues its rapid growth in the UK’s golf apparel market.

Under Armour, which recently announced a new global partnership with waterproofing giant Gore-Tex® for its 2015 Autumn/Winter range, has seen incredible growth in the UK market with its tour presence highlighted by the brand’s partnership with this year’s U.S. Masters and U.S. Open winner, Jordan Spieth.

Neil Heslop, owner of PJH Brand Management, Master Agents of Under Armour Golf, said, “We are delighted to announce our Elite Marketing Partnership with Foremost Golf. From day one we have stated our intention to be the No.1 men’s golf apparel brand in the UK and the distribution of our brand in authentic golf retail has always formed a huge part of those plans.

“Our relentless pursuit of truly golf relevant innovation, extensive investment in Shop-in-Shops and continued focus on green grass business is driving us ever nearer the No.1 position we crave. This partnership with Foremost gives us even more scope to help achieve our goal,” continued Heslop.

“We believe that we can offer Foremost Members a truly unique 12 month apparel opportunity to combine with their market-leading integrated digital marketing. It’s an incredibly exciting time to be involved with the Under Armour brand and the ability to work with Foremost Golf in bringing these stories to life to the consumer is a mouth-watering opportunity – we look forward to continued growth with Foremost Golf.”

Speaking on behalf of Foremost, Company Director Andy Martin said, “We’re delighted to welcome Under Armour as an EMP Supplier. The brand continues to establish itself as a major player in the golf apparel market and they leave no stone unturned when it comes to performance and innovation. Under Armour’s investment in retailer in-store merchandising is particularly impressive and this will work seamlessly with the group’s Elite Marketing Programme to help drive our members businesses forward once again in 2016.”


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*Under Armour #1 in value of total men’s apparel categories (shirts, tops and bottoms) for On and Off Course combined retail sales for months of Oct. Nov. and Dec. 2011, 2012, 2103 & 2014 according to Golf Datatech retail sales reports

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