Global Edition

True Spec Golf opens new studios in Europe

3.03pm 15th March 2021 - Corporate

Club fitting specialists True Spec Golf is expanding its European operation with the opening of new indoor studios in Geneva, Munich and Paris in partnership with Doma Golf.

The collaboration, which already operates an outdoor location in Switzerland, positions True Spec’s hallmark custom fittings as a valuable amenity in three of Europe’s leading golf markets.

The new studios join a group of over two dozen golf venues around the world which offer the True Spec fitting experience. In addition to the four European studios, the Arizona-based company, which was founded in 2014, has 21 venues across North America.

“We are thrilled to be expanding our European presence to meet the growing demand for elite equipment customisation,” True Spec CEO Hoyt McGarity said. “We look forward to our continued success with Doma Golf as we introduce more golfers to the True Spec experience in Europe’s leading golf markets.”

The Paris and Munich studios allow for year-round club testing and customisation. Both studios incorporate the latest in swing assessment technology. True Spec Munich utilizes GCQuad Foresight technology, whereas True Spec Paris uses Trackman technology and also features a state-of-the-art putting studio. Each facility comes with club blueprint stations, as well as loft and lie machines.

True Spec’s studio in Paris

In Switzerland, True Spec’s new indoor studio is located on the eastern shore of Lake Geneva. Just five minutes from Geneva Golf Club, the new location features two Trackman simulators, a pro shop for golfing accessories, and a Lacoste clothing boutique.

Consistently ranked by GOLF Magazine and Golf Digest as one of America’s top club fitters, the new studios allow customers to undergo the same proprietary brand-agnostic evaluation that True Spec provides PGA and LPGA professionals.

Using state-of-the-art swing assessment technology and an industry-leading club matrix featuring more than 35,000 clubhead and shaft combinations from leading manufacturers, True Spec Master Fitters prescribe players with equipment that fits their swing and improves their game, while True Spec Master Builders then hand-assemble the clubs to the exact specifications that were determined during the fitting process.

True Spec Paris is at 4 Rue de Gally, 78450 Chavenay, France; True Spec Munich is located at Wiesenweg 16, 83026 Rosenheim, Germany; and the new True Spec Geneva studio is at La Pallanterie, Route de Thonon 152C, 1222 Vésenaz, Switzerland.

To book an appointment at any European True Spec location, visit

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