Global Edition

Troon’s Loyalty Program Goes Platinum

11.09am 22nd March 2013 - Corporate

Kevin Merry (left), Senior Golf Instructor at The Grove presents Troon Reward Member, Edward Page with his new Troon Platinum Membership Card.
Kevin Merry (left), Senior Golf Instructor at The Grove presents Troon Reward Member, Edward Page with his new Troon Platinum Membership Card.

Following its successful introduction into the EMEA region in 2011, Troon, recently presented new membership cards to the first golfers to reach platinum status, the highest tier in its popular Troon Rewards loyalty program. Worldwide, the program has more than 200,000 members, making it the largest loyalty initiative in golf. Troon Rewards provides members with discounts on their golf purchases at Troon properties around the world and free subscription to the acclaimed bi-monthly Troon Golf & Travel magazine.

“Troon Rewards is the largest loyalty program in the golf industry and the fact that golfers are embracing it at such an exceptional rate underlines not only its value, but the quality experiences available at Troon-managed properties,” noted Bruce Glasco, Vice-President and Managing Director, Troon International Operations. “The program provides our consumers fantastic value for money and incentives. We realise that golfers value their time on the course and want to experience top-quality service and golf course conditioning wherever they are in the world. By providing our customers with that experience they keep coming back, enabling them to benefit from even better value throughout the entire Troon network.”

Troon Rewards page from websiteThe golf resorts managed by Troon and those a part of Troon Rewards include some of the world’s best championship courses, such as The Grove ,England; Abu Dhabi Golf Club & Saadiyat Beach Golf Club, Abu Dhabi; Costa Navarino, Greece; Las Colinas Golf & Country Club and Lumine Mediterránea Beach & Golf Community, Spain; and Mazagan Beach & Golf Resort, Morocco.

Status levels include Silver, Gold and Platinum, with each level providing a different percentage discount on golf fees and merchandise. Each point towards the Troon Rewards program is equivalent to a dollar spend (USD) and upon reaching 2,000 points in a calendar year, members become automatically eligible. Elite status begins with Silver level and a 10% discount on golf and merchandise purchases; Gold level is reached at 4,000 points and members are rewarded with a 15% discount; at the highest Platinum level, members receive a 20% discount for earning 8,000 points. Plus, at every 500 point interval members receive a certificate towards a free round of golf at any participating facility managed by Troon Golf.

Edward Page, Troon Rewards member, commented, “I’m delighted to reach Platinum status and hadn’t realised I was one of the first in Europe to reach this level. I’m enjoying my golf at The Grove incredibly; this program is an added bonus. Knowing that my golf is more affordable and will result in greater discounts is just the incentive I need to play more often. With Troon I know that I am also guaranteed a high-quality venue and first-class golf course conditioning.”

Troon Rewards is just one of a number of programs provided by Troon, designed to enhance value for golfers. Registration is free online at or can be completed inside any Troon club shop, so golfers of all ability, all over the globe, can enjoy the benefits of Troon’s innovative loyalty program.


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