For over 100 years, The Toro Company has provided innovative, efficient solutions to help golf care professionals worldwide create and maintain healthy, aesthetically pleasing, environmentally responsible landscapes. Now as they partner 59club, the industry leaders in measuring and comparing customer-service levels both on and off the course, they showcase their commitment to improve industry standards to enrich the experience afforded to golfers.
59club’s ‘Golf Visit’ audit measures a venues ability to create a ‘quality customer experience’ as a result of the facilities and services offered. The detailed analysis incorporates all areas both on and off the course, from the experience received during the booking procedure right through to a detailed analysis of the post food & beverage experience.
When it comes to the quality of the course itself, 59club measurements include a detailed analysis of the fairways, the greens, the teeing ground, the bunkers, the rough presentation plus the management of the main walk on and walk off areas.
59club’s ‘mystery shopper audits’ leave no stone unturned in reporting a clubs strengths and weaknesses in order to measure, improve and maintain a desired level of sales & service. The detailed feedback that is generated empowers club managers and owners make informed decisions regarding their course management and maintenance program.
Andrew Brown said: “We are excited to partner 59club and look forward to assisting them to improve industry standards. We will join forces at The 59club Sales & Service Excellence Awards Ceremony and trust that our commitment to improve industry standards will inspire Course Managers to consider measures that they can take in order to excel“.
The 7th Annual ‘59club Service Excellence Awards’ takes place in February 2017. The awards are designed to honour the highest-achieving golf venues across all business elements – sales, service, operations, retail and management. The very same awards that saw Celtic Manor famously claim the title of the ‘Ultimate Golf Resort’ for the second successive year. Craig Haldane, from The Emirates claim 59club’s Greenkeeper of the year award for clubs with an average green fee of over £75 and in the same category saw Ian Brown of Worsley Park received the same award for clubs who charge a green fee of less than £75 to name just a few. 59club’s industry benchmark, the converted Gold and Silver Flag Awards – recognising the finest membership clubs and commercial venues – will also be presented on the night!
Simon Wordsworth added: “The partnership has come at the perfect time for 59club since we have just launched my59, which effectively puts all of our benchmarking and member survey products online for managers to utilise with only a minimal outlay of £500 to cover the cost of an annual license.
As more clubs gain access to our leading training & management tools than ever before, and staff within these clubs begin to adopt proven sales & service techniques into clubs & professional shops world-wide, Toro’s expertise will serve to benefit everyone involved as we work together to improve the overall customer experience in golf”.
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