Global Edition

 

Tom Hoch Launches New Brand Platform

12.17am 6th May 2010 - Corporate - This story was updated on Sunday, May 9th, 2010

Tom Hoch

Tom Hoch — a pioneer in revenue-based design and total turn-key, design-build interior architecture solutions — announces the launch of a new branding platform and fully-integrated website (www.tomhoch.com), and is positioned for growth and expanded services to meet the burgeoning demand for domestic and international clubhouse construction and renovation.

Drawing inspiration from Tom Hoch’s 45-plus years of working with leading golf and hospitality names such as Ritz-Carlton, Marriott, Honours Golf, Landmark Land Company and Southworth Development, the brand update reflects the classic, timeless character of each Tom Hoch project. The new Tom Hoch | Plan | Design | Build tagline accentuates the firm’s core disciplines:

  • Master planning, rapidly expanding Tom Hoch’s services in the industry through branding, site planning, interior space mapping, and architectural programming
  • Revenue-based design, utilizing the firm’s proprietary, revenue-based space planning and financial modeling for incremental profit centers
  • Design-build capabilities, offering best-in-class, American craftsmen style work supported by its 30,000 square-foot, on-site studio

“With our knowledgeable staff, state-of-the-art facilities, and unparalleled experience, the new branding platform positions us to serve clients anywhere in the world from our Oklahoma City headquarters,” says Tom Hoch, president. “The new website enables us to reach clients and prospects directly, powerfully and on a personal level, and showcases an expanded brand message that defines the company, its services and its future.”

Created by H2O Associates, a premier web designer in New York City, the redesigned website will include a services section, expanded project portfolio, detailed case studies, interactive video, and media center with recent press coverage and news. A blog will feature first-hand messages from the Tom Hoch team and links to the firm’s social media presence on Twitter and Facebook.

Emulating the simple beauty, elegance and traditional styling of Tom Hoch projects, the logo uses bright orange and dark, rich mahogany. It is set against a deep, organically-inspired wood background to present a clean, timeless look that calls out the firm’s three main service categories: plan, design and build.

Recent U.S. and internationally-based projects include: The Members’ Golf Club at The Ritz-Carlton Sarasota (Florida); Farm Links Golf Club (Alabama); Renaissance Golf Club (Massachusetts); TPC Valencia (California); Zavidovo Golf and Lake Resort (Russia); Tulsa Country Club (Oklahoma); several projects with Troon Golf; Apes Hill Club (Barbados); The Abaco Club (Bahamas); and The Ritz-Carlton Golf Club, Dove Mountain (Arizona). www.tomhoch.com

Tom Hoch Design is represented in Europe, Middle East and Africa by Jerry Kilby – contact +44 (0) 1428 606466 or jerry@kandagolf.co.uk

       

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