Global Edition

Time is running out to get the ultimate wedge

12.20am 7th April 2010 - Corporate - This story was updated on Thursday, April 8th, 2010

The clock is ticking…there are only nine months remaining to make one of the most important purchases of the next decade for your golf bag – the ultimate wedge.

That’s because 2010 is the last year that Cleveland Golf and other equipment manufacturers can produce wedges with high performance grooves. After 31 December 2010 they will cease to be made.

From 2011 onwards the new rule on grooves, amended by golf’s governing bodies The R&A and USGA to protect the game, comes into force. As a result Cleveland Golf will only be able to produce wedges with a new smaller groove that spins less and offers less control, particularly from the rough, so that greater emphasis is placed on the golfer finding the fairway.

The new rule on grooves has already been applied to the world’s professional tours, but does not come into effect in the amateur game until 2024, except for the top-flite amateur events, which get affected from 2014 onwards. That means as an amateur golfer you have more than a decade before you need to switch to equipment with future grooves.

However, as Cleveland Golf can only manufacture the high-performance CG15 wedges with current Zip Grooves until December 31st 2010, time is running out to buy these wedges before stock is gone.

After this year the distinctive Zip Grooves logo on Cleveland Golf wedges is likely to become hot property. The precision laser milled grooves in the CG15 wedge offer the highest performance Cleveland Golf has ever achieved, ensuring incredible spin and control.

And as over 70% of all shots are played within 120 yards of the pin recovery and wedge precision have a direct impact on scoring, every golfer wishing to safeguard their scores over the next 14 years should purchase as set of Cleveland Golf CG15 wedges while they can.

Cleveland Golf’s bespoke wedge website www.yearofthewedge.com is designed to educate golfers about the rules changes and help them to select the best-suited wedges for their game. It’s packed with useful information to improve the golfers’ knowledge and insight into their equipment to help improve their short game precision.

Golfers are advised to visit www.yearofthewedge.com where the countdown clock is ticking to get the ultimate wedge before time runs out!

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