Discovery Inc and the PGA Tour’s GOLFTV have announced an exclusive multi-year global content partnership with 14-time Major champion Tiger Woods.
Starting in January 2019, GOLFTV, the new live and on-demand video streaming service jointly developed by Discovery and the PGA Tour, will collaborate with Woods on a wide range of content that will offer fans insights into the life, mind and performance of the former world No.1.
The GOLFTV partnership will reveal Woods as fans have never seen him before, providing the opportunity to get close to his practice routines, preparation and life on the road through a variety of exclusive programming.
“I’ve been watching Discovery and David Zaslav build up a global sports platform with Eurosport, the Olympics and the launch of GOLFTV with us at the PGA Tour, so I think they’re the perfect partner to help grow the game,” said Woods. “They’re global, they get sports and know how to build new, younger and big audiences. It’s a perfect fit and I’m so excited to be a real partner with the Discovery Sports team.”
He added: “I love the vision of GOLFTV, and the ambition for it to become the premier destination for golf entertainment worldwide. To have my own platform to communicate is the culmination of a lot of hard work from my team and the team at Discovery. We’re going to build content for everyone, whether you’ve been playing golf for a long time or just starting out. I’ll be sharing stories and giving insight into my approach that has never been seen before.
“Getting the chance to do instruction is exciting. I’ve always been focused on my own game and this experience can help players everywhere. Whether you’re a long-time player or a beginner, there are some things that help us all play better. It’s one way I want to give back to people who love the game like I do. If I can help the next generation enjoy the game more and play better, that’s pretty special,” Woods concluded.
David Zaslav, President and CEO, Discovery, said: “I am excited to welcome Tiger to the Discovery family and to GOLFTV, a true superstar joining our company of world-class storytellers and brands. Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms, and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.”
GOLFTV will air from January 2019 and will present more than 2,000 hours of live action each year, as well as a wide range of on-demand content. Extensive live coverage of the PGA Tour will include The Players Championship, the FedExCup Playoffs and the Presidents Cup.