Global Edition

The Sports HQ acquires Woodworm

7.39am 11th November 2008 - Corporate

The Sports HQ, one of Europe’s leading online sports and leisure e-tailers has completed the purchase of Woodworm, the cricket bat and golf company. Woodworm’s operations will be transferred from the company’s current headquarters in Sussex to The Sports HQ’s base at Alvechurch near Birmingham.

Woodworm entered the golf clothing market in April 2006 after signing a five-year deal with Ernie Elsto act as ‘brand ambassador’.

“We are constantly looking to purchase great sporting brands and are thrilled to have added a prestigious brand such as Woodworm,” said Simon Millington, The Sports HQ’s chief executive. “As a company we are passionate about developing the finest products and with our expertise in cricket and golf we believe we can take Woodworm to the next level”

The Sports HQ is the owner of famous golf brands such as Forgan of St Andrews (, used by former Masters Champion and Ryder Cup captain Ian Woosnam, winner the European Seniors order of Merit in his first year with the company. Other brands include Prosimmon Golf, Confidence Golf and Young Gun.

Sports HQ


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