Taylor Made-adidas Golf has reported its first quarter 2000 earnings with record results: Euros 125 million in total world wide sales which is a 41% sales increase as compared to the same period last year. These numbers are strongly supported by the company’s metal wood category, which grew by 17%.
“It’s all about building innovative product – and then delivering on that promise. That’s been the key to our success here,” said president Mark King “and our innovation is something that consumers continue to support.”
“While Taylor Made’s latest product line, the SuperSteelà¤, has been extremely well-received, our other products – most notably the Firesoleठ– have continued tremendous growth in the marketplace,” King continued. “This type of product success gives us a credibility among true golfers as well as our retailer partners, making the brand stronger in the long run.”
In addition to the metal woods sales increase, other Taylor Made-adidas products have also turned a net gain in the quarter ended 31st March. To date, the company’s iron line is up 59 percent compared to Q1 last year – and its adidas footwear and apparel has increased by 55 percent. Taylor Made’s new InerGelà’ ball will also best its own 1999 first-year sales numbers. Ball sales are expected to finish 2000 with a more than 50 percent growth over last year.
Taylor Made-adidas Golf Europe has been a significant contributor to this first quarter performance. European managing director James Curleigh said: “There has been strong consumer demand for our core technologies. On Taylor Made, that has been for SuperSteel and FireSole. On adidas, the Tour Traxion shoe, as worn by Sergio Garcia, Ernie Els and over 30 other European tour ros, has proved a big hit. “It is our job now to ensure we build on this platform and ensure we provide excellent service to our retail customers and continue to drive the consumers in through the doors via our products, our advertising and marketing programmes.”
Taylor Made-adidas Golf is a wholly owned subsidiary of adidas-Salomon AG, a $6 billion company.