Global Edition

XXIO celebrates 20 years as leading club brand in Japan

9.40am 26th March 2020 - Corporate

Srixon Sports’ XXIO brand is celebrating two decades of dominance in Japan after picking up the title of best-selling clubs in the country for the 20th consecutive year.

XXIO has been the top-selling range of clubs in Japan since 2000, while it is also the fastest-growing premium brand in Europe.

Sean Hanafusa, CEO of Srixon Sports Europe, said: “We are grateful to all of the XXIO fans for their continued support. At the same time, Sumitomo Rubber Industries – Srixon Sports Europe’s owner – is committed to developing XXIO into a brand that helps more and more golfers get even more enjoyment out of the game of golf, so we hope that you will look forward to what the future holds in store for XXIO.”

The new XXIO Series Eleven and X ranges introduce two new features to enhance enjoyment of the game. Weight Plus technology concentrates more of a golf club’s weight in the grip to reduce the amount of force needed to support the club during the takeaway, which makes it easier for golfers to attain the ideal top-of-swing position. Meanwhile, a new Flat Cup Face design further enhances overall rebound (i.e. COR) performance. XXI0 also recently introduced a new logo as part of its overall brand strategy.

Lionel Caron, Srixon Sports Europe’s President, said: “The quality of the products and XXIO’s technological innovations is recognised by golfers and our retailer partners. The brand has established itself in a reasoned way in Europe, where we have favoured selective distribution. The objective is to establish a closer collaboration with our selected customers in order to offer a unique experience to golfers who purchase a XXIO club.”

Benjamin Routhier, SSE Marketing Manager, added: “Faithful to the brand’s slogan – ‘Experience the Difference’ – we are increasing the number of our XXIO Experience Days, particularly in UK, Spain and France. In Spain, we are launching a XXIO community programme, with a dedicated consumer website that will ultimately offer many benefits to our end customers.”

An XXIO Europe Instagram account has also been launched to share exclusive stories, product information, videos and images with brand followers from all over Europe and the UK. 

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