Srixon Sports Europe has become an Official Partner to the Ladies European Tour (LET) in a partnership which will see Srixon golf balls used for all pre-tournament practise sessions starting at ISPS HANDA Ladies European Masters at Buckinghamshire Golf Club.
Srixon is the latest in a strong line-up of corporate sponsors recently announced for the Ladies European Tour and CEO Ivan Khodabakhsh commented: “Srixon is the perfect partner for our brand and we are delighted that our world class players will be able to use the latest equipment to fine tune their games at brilliant events in front of a global television audience.
“Corporate interest in women’s sport is being served through a fresh approach to sponsorship where the LET works with the media and sponsors to create inspiring marketing campaigns to engage with the fans. Srixon will bring high quality XXIO and Srixon products to our tournaments and will work with us to showcase them to our growing audience of golfers around the world.”
Leslie Hepsworth, UK & Ireland President for Srixon Sports Europe said: “The Ladies European Tour is a great partner for Srixon. We are proud to be associated with world class players, brilliant events and an organisation which has a fresh and inspiring vision to become a powerful and developing force for women’s sport.”
Srixon Sports Europe bring with them the Number One 2 piece ball brand in the UK Market, the AD333 and a premium brand XXIO [‘zek-si-oh’] the #1 golf hardware brand in Japan, which is the 2nd largest golf market in the world. At XXIO, their fundamental philosophy is to offer high-quality, intriguing products and services to sport lovers around the globe which is what the Women’s World Number One player and Srixon®, XXIO® staff player Inbee Park enjoys about the brand.
The players had the opportunity to test the AD333 for the first time at the ISPS HANDA Ladies European Masters, which is the Tour’s flagship tournament at its global headquarters. In addition, key guests enjoyed the opportunity to test the AD333 during the Pro Am. The response to the AD333 was overwhelmingly positive, all players are looking forward to practising with them at LET Official Tournaments.
Srixon Sports Europe, based in Alton UK, has been distributing golf balls and golf equipment since 2001 and is a subsidiary of Dunlop Sports Company Limited.
SRIXON is a registered trademark of Dunlop Sports Company Limited. Dunlop Sports Company Limited is a company of Sumitomo Rubber Industries Group