Global Edition

Sports Impact celebrates 20th anniversary

3.13pm 7th September 2021 - Corporate

Sports marketing, PR & sponsorship agency Sports Impact marked 20 years of successful brand and product promotion with a golf day for clients and industry friends at Royal Mid-Surrey Golf Club in London last week.

Guests included representatives from leading golfing brands Axis -1, Duca del Cosma, Galvin Green, KBS, Motocaddy, Sun Mountain, Wilson, Vision Sports Publishing and Royal Mid-Surrey, whose 125th anniversary the agency promoted three years ago. Other guests included photographer David Cannon, author of a new book on the life of Seve Ballesteros recently publicised by the agency. 

“It was a really special day for the Sports Impact team to mark the occasion with clients and friends who have played such a huge part in the agency’s continued growth over the past two decades,” said CEO John Collard. “Our agency motto ‘we make the difference’ is reflected in the recognition we’ve received over these years, as well as the six-year average client retention period that comfortably exceeds the PR industry norm.”

Sports Impact began life in 2001, after its founders led a consortium bidding for Millennium Dome ownership under a ‘Sports Dome’ banner that reached the last five of 55 ratified bids. It went on to win industry awards for publicising AXA FA Cup and npower Test cricket sponsorships, before promoting Seve Trophy tournaments in Ireland, Spain and England. 

Over the years, the agency helped to generate sponsorship funding for The Boat Race, attract top sporting events to Cardiff and Sheffield and raise the profile of Avaya, The Belfry, Bettinardi, Bridgestone, Clubstohire, Golfbreaks, Foresight Sports and Volvik. More recently, it has been working across Europe for premium golf brands like HONMA and Arccos, as well as promoting products for several long-standing clients in the world’s biggest golf market. 

The agency has built a reputation for organising productive press trips to the USA, Japan, South Africa, Scandinavia and other parts of Europe, while also managing to arrange eight separate media briefings at the PGA Merchandise Show in Orlando last year. 

Based on its consistent growth, Sports Impact was selected in 2020 for a Best of British Business award in the sport category promoted across the Telegraph media group.

“Our fundamental strengths in communicating a good storyline, negotiating media exposure, managing events and evaluating coverage ensure that we offer clients the most creative and professional services in our field and we intend to deliver more outstanding results for both existing and new clients in the future,” added Collard.

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