Global Edition

SkyCaddie Signs GMS as New European PR Agency

10.54am 1st March 2011 - Corporate - This story was updated on Wednesday, March 2nd, 2011

SkyCaddie, the No. 1 Rangefinder in golf, has announced that it has appointed Golf Marketing Services (GMS) to handle its PR activities across Europe with immediate effect.

“The team at GMS has a great understanding of the golf market and that knowledge will be extremely beneficial to us as we look to continue to grow our brand in Europe. We are in a very competitive sector and will be looking to GMS to give us the extra edge to help us stay ahead of the field,” said SkyHawke Technologies Managing Director, Jacqui Hitchcock.

GMS’ new working relationship with SkyCaddie sees the Hertfordshire-based agency continue to grow its impressive portfolio of clients which includes golf equipment brands, golf resorts and destinations as well as high-profile events and tournaments. GMS will be working closely with SkyCaddie to promote its entire range of innovative products, including its award-winning, SGX model, to consumers and retailers across Europe.

Commenting on the appointment of GMS, Company Director Phil Craghill said: “We are thrilled to be working with Jacqui and her team at SkyCaddie. We have a number of brand leaders in our client portfolio and the addition of SkyCaddie is a great compliment to the mix.”

“It is always an exciting prospect when we start working with new clients and we are really looking forward to building on the strong momentum that SkyCaddie has already gained and ensure they remain in their dominant market position,” he added.





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