Global Edition

 

Record Titleist Ball Sales for Foremost EMP Members

11.07am 3rd June 2014 - Corporate

Foremost's Titleist promotion
Foremost’s Titleist promotion

Foremost professionals enjoyed record sales during this winter’s Titleist ‘4for3’ Ball promotion.

The group’s professionals sold a total of over 11,000 dozen Pro V1 and ProV1x golf balls during the promotion, growing sales by an incredible 90% over the figure of 2 years ago and 30% more than the 2013 figure.

The group’s 290+ Elite Marketing Programme (EMP) professionals were the biggest winners during the Titleist ‘4for3’ promotion with over 60% of the sales being generated by those Foremost members utilising the group’s digital marketing solution. The collated figures also show that together Foremost professionals are continuing to increase their overall share of the GB & I ball market with the 11,000 dozen figure accounting for an impressive 33% of total sales for the promotion generated at all retail across the country.

“I would like to take this opportunity to congratulate Foremost members for the sales they achieved, which collectively totalled nearly half a million pounds at retail during this spring’s Titleist 4for3 Ball promotion,” said Company Director, Andy Martin. “The overall 11,000+ dozen sales figure is almost double the 6,000 dozen total achieved in 2012 and it is also significant in securing increase green-grass sales of this vital product category.

“I believe that further illustrates the power of Foremost’s advanced EMP digital marketing programme and explains why we have seen the group’s EMP membership rise by over 35% during the last 12 months.”

Titleist UK & Ireland Sales Manager, Spencer Manning, paid tribute to the performance of Foremost members during the most recent ‘4for3’ ball promotion.

“I am delighted to see that more golfers than ever have placed their trust in the industry leading Pro V1 & Pro V1x golf balls by supporting this compelling promotion,” he said.

“Once again Foremost professionals played a leading role in this success, growing total sales by over 30%, with their Elite Marketing Programme being at the forefront of helping PGA professionals connect and engage with their members”.

More information about the EMP and details on how to join are available from Graham Starkey on graham.starkey@foremostgolf.com or by phoning 01753 218913.

       

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