Pringle of Scotland, the original golf and famous Scottish clothing brand, is launching its first golf specialist section in its London Sloane Street flagship store in May 2003.
The golf section will be easily recognizable on the lower ground floor by the dark grey felt and slate dà©cor which is in stark contrast to the limestone colour scheme of the rest of the store. There will also be a bunker seat on the shop floor set in a dry Jacuzzi and a flat screen TV to show international golf events.
Following the hugely successful launch of its Bond Street store last September, the new store will give Pringle a unique opportunity to celebrate their golfing roots and heritage.
Pringle’s golfing heritage dates back to the 1890’s when their signature argyle pattern began life on golfing socks before being elevated to outerwear by the company in the 1920’s. Other landmarks include Pringle’s invention of the twinset in the 1930’s to allow ease of movement on the golf course and the introduction of the original Ryder Cup golf shirt in 1955.
Golfing heroes Billy Casper, Arnold Palmer, Tony Jacklin and Nick Faldo have all sported Pringle. Now, along with a new generation of golfers (Alistair Forsyth, Simon Dyson, and the European Solheim Cup team) a glamorous new crowd are rediscovering Pringle Golf. Robbie Williams, Dougray Scott and even 007 have all sported a Pringle.
“The Sloane Street store is a very exciting development for Pringle Golf. We are very proud of our strong golfing roots and heritage. It will allow us to present the fantastic new men’s and women’s Spring/Summer 03 collection in a fresh way. The range will include key pieces for the professional golfer and the weekender,” says Bill Christie, head of retail for Pringle. “The site will also offer us a great opportunity to access the upper end of the golf and leisure market that exists in this very international and cosmopolitan area of London”