Global Edition

Primo Maxx Fairway Challenge – Chance to win Vegas trip

12.44am 8th June 2010 - Corporate

Greenkeepers and golf course managers can significantly improve the quality of their fairways this summer by taking the Primo Maxx Fairway Challenge, and have the chance to win a an educational trip of a lifetime to the acclaimed US Golf Industry Show (GIS), to be held in Las Vegas in February 2012.

The Primo Maxx Fairway Challenge, organised by Scotts Professional and Syngenta, gives turf managers the opportunity to use a programme of Primo Maxx and the new Scotts Sportsmaster WSF High N fertilizer on one selected fairway, and to score the results against an untreated fairway. The ‘before’ and ‘after’ assessments will be made by the greenkeeper and club secretary or golf professional.

Fairway quality improvements from the combined Primo Maxx and turf nutrition programme will be judged on selected attributes important to individual greenkeepers, including sward density, mowing reduction, colour, drought resistance, divot recovery, root development, wear tolerance and cutting pattern retention.

Syngenta and Scotts are so confident that course managers will see a beneficial result, that they are offering a ‘Money-Back Guarantee’* on the Primo Maxx Fairway Challenge investment.

All entries for the Primo Maxx Fairway Challenge will also be entered into a free Prize Draw, with the winner receiving travel, accommodation and entrance for two to the world-leading US Golf Industry Show, to be held in Las Vegas in February 2012.

Syngenta Turf & Landscape Portfolio Manager, Rod Burke, highlights Primo Maxx is now widely used on golf greens and tees. “For those already using Primo Maxx on fairways the primary objective has been to simplify management and give greater flexibility through reduced mowing requirement. However, we have had repeated comments that the turf quality of fairways has been significantly enhanced with the Primo Maxx programme and the right nutrition.

“These improvements have also been identified by the club management and players, which can help course managers gain the financial commitment to deliver better overall turf quality across the course.”

The Primo Maxx Fairway Challenge will involve a programme of three Primo Maxx applications, each tank-mixed with Scotts Sportsmaster WSF High N fertilizer. The Scotts Sportsmaster WSF range consists of three high quality premium foliar fertilizers, for enhanced foliar and root nutrient uptake. The range covers all turf feeding requirements and seasons.

Ed Carter, Scotts Professional National Key Accounts and Development Manager, added: “The prize of a trip to the Golf Industry Show is an amazing experience to see the very latest advances in turf management, and identify opportunities to improve turf quality. In 2012 there’s the added attraction of it being held in Las Vegas.”

The Primo Maxx Fairway Challenge is open to all greenkeepers and course managers across England, Scotland and Wales. They must register on the GreenCast website – – or Scotts’ website – – by 16 July 2010 to take part in this year’s Primo Maxx Fairway Challenge.

The Golf Industry Show and Education Conferences is organised by the Golf Course Superintendents Association of America and attracts over 17,000 turf managers and industry specialists from all over the world. The education programme covers both agronomic and economic aspects of golf course management.

The Golf Industry Show takes place from 29 February to 1 March 2012. For more information visit the website:

* Terms and conditions apply to entry for The Primo Maxx Fairway Challenge money-back guarantee. Please refer to the GreenCast website for further information and details.

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