Global Edition

Premium Golf Brands Appoints Asbri Golf

12.37am 21st March 2011 - Corporate - This story was updated on Monday, June 27th, 2011

Premium Golf Brands (PGB), the global licensee of Calvin Klein golf is delighted to announce the appointment of Asbri Golf as their agent for the brand in Wales.  The agreement starts with immediate effect and the territory that Asbri will represent covers both North and South Wales.

In just 6 years, Asbri, which means ‘spirited’ in Welsh, has established itself as a leading name in the golf industry.  As well as representing several world class brands, the company produces its own golf products for the international market and was fortunate enough to enjoy a licence agreement with last year’s Ryder Cup.

These credentials combined with a loyal client base made Asbri the perfect choice for the Calvin Klein golf brand as Paul Byrd, General Manager of Premium Golf Brands explains, “the Calvin Klein name carries with it a great deal of responsibility, so we at PGB need to ensure that the companies that we work with are the best in the business and understand the core values of the brand.  I have no doubt that Asbri is the right partner for us in Wales and will increase the reach of Calvin Klein golf in the region.”

Paul Williams, Asbri’s Sales and Marketing Director is delighted to add Calvin Klein golf to the company’s growing portfolio, “this is a great opportunity for Asbri Golf and also for our customers.  Calvin Klein golf has already proven itself to be a high quality apparel brand and I am very impressed by the men’s and ladies AW11 ranges.  The strength of the brand name sells itself and I am sure the sales incentives offered by PGB will be very attractive to our Welsh customer base.”

The AW11 men’s and ladies ranges are currently available for pre-book orders and can be viewed, by appointment, at Asbri Golf’s showroom within their offices in Caerphilly, South Wales.

Please contact Asbri Golf to preview the collection. Tel: 02920 852631 /




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