Pin High Golf Group has recently signed an agreement with Sene Valley Golf Club in Kent to take on the management of the club.
A member owned club dating back to 1888, the course was redesigned by Henry Cotton and boasts stunning views across the North Downs.
Peter Richardson, Chairman of Sene Valley, said: “Like many golf clubs in the UK we have experienced a decline of traditional membership in recent years, and have asked Pin High to help us arrest these falling numbers. Having operated without a General Manager for some time, it was sensible to ask professionals to assume this role, help us improve our business focus, and return to being one of the most sought after golfing venues in this part of Kent.”
Pin High initially worked with Sene Valley GC on a short term basis, with Pin High’s Operations Director, Roger Hyder, undertaking an appraisal to highlight areas the club could improve both operationally and commercially.
Peter Richardson added: “We were impressed by Roger Hyder’s experience and the immediate impact he made, giving us confidence in Pin High’s ability to not just improve the club in many areas but, importantly, to retain the ethos of a member-driven club. Following on from their success at Canterbury Golf Club, it was an easy decision to appoint Pin High on a longer term basis.”
Tony Healy, Managing Director of Pin High Golf Group, commented: “We are really pleased to get this opportunity of working with yet another quality private members club” he added “It is a challenging time for all clubs, but we are very confident that we can help secure Sene Valley’s future as a strong commercially minded members club.”
Pin High has already introduced the new Cotton Membership, particularly aimed at golfers with many demands on their time. Golfers can join the club for just £295 per annum, get a handicap, play in competitions, book tee times and have seven day access to the golf course. Cotton members can also charge their food and beverage bills to their membership.
When asked about Sene Valley GC Roger Hyder said: “The job of giving the club back the profile it once had is made easier by the fact that it possesses one of the finest courses in this corner of the South East.
“We have successfully introduced flexible styles of membership at several clubs over the last few years. We believe this type of membership is integral to the future of golf club membership in this country. It is designed specifically for those golfers who want to belong to a club, but without the commitment of a traditional style of membership.
“With refurbishment work starting on the clubhouse in the next few months, we believe that the course and clubhouse renovations along with the introduction of the Cotton Membership all make Sene Valley GC a very exciting place to be a member.”
For those who enjoy playing on an irregular basis, and don’t wish to be a member of a club, Sene Valley has launched its Golf Card which gives the bearer 50% off the price of regular green fees at the course.
Sene Valley Golf Club www.senevalleygolfclub.co.uk