Global Edition

Performance54 Teed Up To Reignite Abu Dhabi

2.41pm 12th July 2016 - Corporate

Saadiyat Beach Golf Club 16th Hole
Saadiyat Beach Golf Club 16th Hole

Performance54 continues its international growth as the preferred marketing partner of some of the world’s leading golf destinations, with the announcement that it has formed a strategic sales and marketing partnership with both Abu Dhabi Golf Club and Saadiyat Beach Golf Club. Both courses have risen to international prominence with rankings in the World’s Top-100 golf courses, and have played host to some of the world’s best golfers at marquee professional events. Performance54 will aim to drive further interest through tailored marketing initiatives, engaging dedicated golfers in key feeder markets and focussing on increasing international and domestic awareness and visitor numbers.

“Our new partnership with both Abu Dhabi Golf Club and Saadiyat Beach Golf Club allows us to rekindle our relationship with Abu Dhabi, as well as the regions golf and tourism stakeholders,” commented Jed Moore, Managing Director, Performance54, who was instrumental in the delivery of Abu Dhabi’s government led golf tourism proposition. “We have two very distinct clubs and they will sit at the heart of our domestic and international promotions. They epitomise why Abu Dhabi is the complete golfing destination for golfers in Europe, Middle East, Africa and Asia Pacific.”

The stunning Falcon clubhouse at Abu Dhabi Golf Club
The stunning Falcon clubhouse at Abu Dhabi Golf Club

As well as managing the day-to-day media promotions, sales and marketing initiatives and advertising, Performance54 will also be instrumental in the host venue activation strategy as both clubs welcome international professional Tour events to their fairways, namely the European Tour’s, Abu Dhabi HSBC Golf Championship, hosted at Abu Dhabi Golf Club, and the Ladies European Tour’s, Fatima Bint Mubarak Ladies Open, hosted at Saadiyat Beach Golf Club.

“In appointing Performance54 we bring together a team who not only have unmatched experience within the Abu Dhabi golf framework, but a global network which gives us a tremendous amount of confidence in what they will deliver for us,” commented Mark Chapleski, Senior Vice-President, Troon Golf Middle East / Asia Pacific, the world’s leading management company which oversees operations at both clubs. “Having partnered with the team in the Asia Pacific marketplace, we know what they are capable of, and believe their creativity, passion and determination will achieve marked results.”

Performance54 has quickly established itself as a modern solution for businesses invested in the game of golf; having managed and promoted The Asian Tour 2015 Event of The Year – The Ho Tram Open, partnered The Els Club Malaysia for the coming launch of The Els Club Desaru Coast, and also working with Lumine Mediterranea Beach and Golf Community, Lotus Cam Ranh Resort Vietnam, Golf Tourism England, The Bluffs Ho Tram Strip, and YouTube sensations Rick Shiels and Pete Finch.

“Golf is venturing into a new era, and stakeholders are looking for creative new solutions,” continued Moore. “We believe wholeheartedly in our expertise and knowledge across all aspects of the golf sector, to deliver improved performance and results for our clients and their businesses.”


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