Performance54 has been formally appointed to provide strategic global golf marketing services for the launch of The Els Club Desaru Coast, part of Desaru Coast tourism development.
The 27-hole Ocean Course designed by Ernie Els and the 18-hole Valley Course designed by Vijah Singh form The Els Club Desaru Coast and the golf courses sit alongside a host of planned developments which will make Desaru Coast Malaysia’s first luxury destination resort.
Located on the south-east coast of Malaysia, The Els Club Desaru Coast is the second instalment in the Els Club Malaysia portfolio, and will see two new courses introduced to market in the coming months. The destination masterplan is part of Themed Attractions Resorts & Hotels (TAR&H) strategic role in developing, managing and operating hospitality and attraction destinations throughout Malaysia.
Performance54 is to provide campaign development, trade activation, international and domestic PR, and event management services