Global Edition

Oscar Jacobson Unveils Stylishly Refurbished Central London Showroom

2.14pm 24th March 2015 - Corporate

OJ London Showroom
OJ London Showroom

Swedish brand, Oscar Jacobson, may boast a 112-year heritage in tailoring and many decades’ experience at the sharp end of high-quality golf apparel, but it has always been willing to invest in the future, whether in the garments it creates, or how it chooses to present them to the world.

Following recent investment into its all-new state-of-the-art website at, the brand is also pleased to unveil its recently refurbished product showroom at its Central London offices in Lancaster Mews, close to Kensington Gardens and Hyde Park – as part of its continued investment programme.

This light, airy, modern space has been purpose-designed to showcase the brand’s latest Autumn/Winter 2015 collection to its fullest, as the brand brings its golf collections under the broader OJ Sport umbrella in recognition of the ever more blurred boundaries between golf and everyday wear. The stunning new collection presents garments that will look equally at home on the course or out and about in town or country, all designed to help golfers perform their best whatever the off-season weather has to throw at them, courtesy of technically advanced performance fabrics, complemented by the brand’s renowned Scandinavian style.

Gunnar Hedendahl, Global Sales & Marketing Director for OJ Sport, commented: “It is important that the environments we showcase our products reflect what we are trying to achieve with the brand; whether that is online or a showroom. The recent investment enables us to keep moving Oscar Jacobson forward and the refurbished London offices and showroom will provide the perfect platform to showcase our products in one of our biggest markets.”

OJ’s Autumn/Winter 2015 collection has been created to equip golfers like never before in terms of performance and style, while also giving them greater scope to mix and match what they wear on the course with what they wear for other leisure pursuits or simply in their everyday life. The new London showroom provides the perfect environment in which to showcase the collection to its fullest potential, and to really highlight the multi-functionality which OJ Sport believes is now a vital requirement for today’s ever more discerning golf fashion connoisseur.

OJ Sport

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