Global Edition

Open Golf Club unveils new brand identity as Resonance Golf Collection

3.16pm 31st March 2022 - Corporate

Resonance Golf Collection
 has been unveiled as the new name for Open Golf Club, a network of 40 golf courses in Europe.

Founded in 1987, Open Golf Club has completely overhauled its identity in 2022 to convey the collection’s high-end positioning and establish a new, more modern brand image, embarking on a new chapter in the business’ development. 

While the business values have evolved, they continue to respect the DNA of the family-run organisation, which centres on excellence, authenticity and sustainability.

Resonance Golf Collection’s ethos is built around key pillars at the centre of the modern golfer’s ideals – experiencing relaxation in nature, enjoying beautiful landscapes and spending quality time with family and friends.

The collection includes, among others, Golf d’Hardelot, Le Touquet Golf Resort and Golf de Seignosse, ranked among the Top 100 Courses of Continental Europe 2022.

Le Touquet is part of the Resonance Golf Collection

Each venue also offers a range of social and leisure activities beyond golf that are accessible to all who want to enjoy golf’s natural environment.

Resonance Golf Collection CEO, Laurent Boissonnas said: “Our venues offer an outstanding experience that is based on conviviality, fun, pleasure, friendship in the middle of nature, to suit all – golfers and non-golfers alike. They provide an opportunity to reconnect with each other and with nature, away from the hustle and bustle of everyday life – something more and more people are looking for in their leisure time.

“Our clientele is very broad – young people, families, couples, and single people for whom golf is the basis of their social life. It is also about beginners just as much as it the more experienced players. Our venues are for those who wish to take advantage of our golf courses, but also our restaurants and our outdoor areas. It is a collection for everyone and every desire.”

Resonance Golf Collection’s logo is said to be ‘primarily inspired by nature, depicting a murmuration of starlings scattering the seeds of golf excellence. Like the golf courses in the collection, the birds are unique within themselves yet forming together a coherent and harmonious entity’.

A map showing the clubs in the Resonance Golf Collection
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