Consumer demand for Titleist products in the UK is at an all time high and so too is the demand for the latest information not only on the products themselves but also on which Titleist products are hot on tour. Titleist’s phone lines, email inbox and website are inundated with correspondence from keen golfers who want to know the latest ‘inside the ropes’ news that often doesn’t make it to the pages and screens of the UK golf media. To meet the needs of these information hungry golf enthusiasts, Titleist has developed an innovative new electronic newsletter that allows more targeted, direct communication to take place with its sophisticated consumer base.
Titleist’s monthly e-newsletter called ‘IN THE SWING’ was launched recently and here is a taster of what you can expect when you subscribe free of charge:
The latest issue features:
An ‘inside the ropes’ look at Ben Curtis’ incredible Open Championship victory with a full bag of Titleist clubs
An insight into the genius of Bob Vokey, Titleist’s respected wedge designer.
News of Titleist Pro V1 balls, Vokey Design wedges and Scotty Cameron by Titleist putters winning their respective equipment counts at Royal St Georges.
Previous issues of ‘IN THE SWING’ featured:
Titleist Launch Monitor technology
Advance news about the 983 drivers – straight from the horse’s mouth
Mike Weir’s sensational Masters win using the Pro V1 ball
Scotty Cameron’s latest putter design – the revolutionary and legal Futura
“Our objective is to establish a direct line of communication to Titleist devotees” commented Titleist’s European marketing director, John Peal, who is delighted with the response to the new e-newsletter service. “Subscribers value the fact that we are providing them with advanced information, and inside stories on the very latest Titleist products and what Titleist players like Ernie Els, Davis Love III and Paul Casey are using on Tour. We’re using today’s technology to create topical and targeted messages”
To subscribe free of charge to Titleist’s monthly e- newsletter simply log on to the registration site at www.intheswing.info
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