OGIO, the innovative designer of golf bags with unique styling infused with intelligent design, has announced the appointment of Pure Sports Marketing (PSM) to handle their PR and marketing communications in Europe with immediate effect.
As specialists in creating effective marketing campaigns and PR within the golf industry, Derby-based PSM, who count brands such as Adams Golf, Yes! Golf, Oscar Jacobson, PowerBug, PRG and Premier Licensing among their client list, will manage all PR & media communications for the OGIO brand across Europe, working closely with European Master Distributor, Approach Golf.
Aad Van Os, Owner of Approach Golf, commented: “I have known Darren and his team at Pure Sports Marketing for some time and we are absolutely delighted to have their expertise on-board as we seek to expand the reach of OGIO in the UK and Europe.”
Pure Sports Marketing Managing Director, Darren Phillips, said: “It is our goal to work with best-in-class brands, so we are delighted to be adding OGIO to our golf portfolio. OGIO is a market-leading brand that enjoys great success in the U.S. and we’re excited about helping them replicate that success over here.”
OGIO has carved a reputation as a designer of adrenaline-driven styled golf bags and luggage born from a heritage in sports. This reputation is born out of crafting their collections from performance materials surrounding innovative design features that provide the ultimate combination of protection, comfort, organisation and style.