The UK-based company will implement the new tee-time booking and management system to cover all seven courses at the Home of Golf, including the world renowned Old Course. More than 200,000 rounds are played each year at St Andrews Links, which is the largest public golf complex inEurope.
The Old Course has hosted the Open Championship a total of 28 times; the most recent being in 2010 when there was a debut major winner, Luis Oosthuizen fromSouth Africa.
The Trust has embarked on this software implementation project to make the back-office administration of tee times more efficient and to ensure that there is full integration across all aspects of its businesses. This should greatly improve the process for handling tee-time bookings on the Links courses and offer the Trust a variety of routes in which to do so.
Ewen Bowman, director of operations at the Trust, said: “This is a an important project for us and one which we believe will make a substantial difference to the way we assist our customers in booking tee times on the Links courses. The new system, provided by NFS Technology Group, will be much better equipped to deal with the demands of such a busy golf complex.”
NFS Technology Group will be implementing the IBS Golf Club Management System which is a market leader in America, having been installed in more than 1400 golf clubs. IBS system users include prestigious golf venues such as Baltusrol and the Medinah Golf and Country Club inAmericaand the London Club and Brocket Hall in theUKand Ballybunion in Ireland.
Commenting on the deal, Steve Salter, head of golf and leisure at NFS Technology Group, said: “We are delighted to be working with St Andrews Links Trust to provide them with a new booking and management system. We are very experienced in the golf market and will be working closely with the Trust to ensure that the new system is tailored to their requirements and those of their golfing customers.”
NFS Technology Group – www.nfs-hospitality.com
St Andrews Links Trust www.standrews.org.uk