Global Edition

New Packaging Design for Global Brand

8.16am 19th September 2013 - Corporate

LOGO_BLACKA global supplier of cleaning, proofing and conditioning after-care treatments for clothing, footwear and gear has announced it is to undergo a major review of its packaging design as part of an integrated marketing campaign.

Tim Wilson, Founder and Managing Director of Storm Waterproofing, said: “I tasked our in-house design team with creating an identity for Storm that makes it stand out from competitors on shelf. The bold use of colour and icons clearly highlight product features and benefits to assist shoppers to differentiate Storm products from others.”

The Derbyshire brand that currently sell into 35 different countries across the world, making the company a truly global force, manufacture environmentally conscious after-care treatments thanks to a fluorocarbon free ‘Eco’ range, which uses ‘the best available chemistry’ according to a recent GreenPeace report.

The brand will also be visiting The Golf Show at Harrogate in October as it looks to move into the Golf industry

To see Storm’s new brand identity visit their Facebook page at


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