Global Edition

New Improved Website for Direct Golf UK

8.00am 28th July 2011 - Corporate - This story was updated on Tuesday, August 16th, 2011

Direct Golf website home page

Direct Golf UK, Europe’s leading multi-channel golf retailer, is set to unveil an exciting new and improved website due to go live in mid-July.

Significant investment has been made into to enhance the site and improve the entire customer experience allowing golfers to buy online with even more confidence.

Neil Bell, Managing Director, said: “With the advancements in technology, it is important we continue to keep up with the pace of innovation. We are always looking to improve our customer experience and the improvements we have made online are the most significant changes we have made to the site in our 20 year history.”

For the first time Direct Golf UK customers will be able to buy on the move with a new mobile version of the site available on iphone and android. What’s more improved navigation and search, more video content, online buying guides based on your game and enhanced free members service including a reward card scheme, ensure all the latest Direct Golf UK offers and expert PGA advice are available quickly and easily 24/7.

Notable improvements and features to include:

Significant improvements have been made to ensure the online shopping experience is easy, quick and secure. Searching, browsing and shopping is so simple and you can do it where you want, when you want… 24 hours a day, 7 days a week, 365 days a year.

Free to join, online members benefit from lower prices, offers targeted to improve their game and with brand preferences.  Members can create their own personal locker.  Members also benefit from exclusive special offers from Direct Golf UK’s trusted partners Your Golf Travel, Golf Care, Strokes and Direct Tee-times.

A website that is specifically designed for quick and easy use on smart phones including iPhone and Android.  Direct Golf UK’s mobile website has features including store finder, Direct Golf TV and users can view the entire catalogue from their smart phone.

Launched earlier this year, Direct Golf TV now has a library of over 100 video’s including latest products, special offers, tips & drills, as well as expert advice and a guide to shopping with Direct Golf UK.  Our team of presenters includes Carly Cummins former Equipment Editor for Today’s Golfer, as well our own Teaching Academy Directors Tom Denby and Jamie Donaldson.

Featuring online buying guides for players of any level, the new website will enable golfers to have questions answered online by the team of dedicated Direct Golf UK PGA Professionals.

Enhanced major manufacturers shopping experience with six new shop-in-shops from leading brands: Nike, Adidas, TaylorMade, Callaway, Odyssey, Footjoy, Cobra and Mizuno.

“With the volume of equipment available on the market today, golfers need as much assistance and advice as possible. Our goal is simply to help golfers find the right equipment to improve their game and buy with confidence, whether online, mail order or in one of our 17 stores” added Bell.

Direct Golf UK continues to expand and improve every area of their business and the latest investment in an improved online shopping experience further enhances their commitment to World Class customer service, huge stocks allied with the best prices in the UK.

Direct Golf UK


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