Global Edition

New Huxley Golf Distributor in Europe’s Golfing Hot Spot

5.37am 6th August 2013 - Corporate

Lars Aarup, Director of Huxley Golf Andalucía (left), Gitte Aarup, Accountant at Huxley Golf Andalucía (centre) and Richard White, Huxley Golf Installation Manager (right).
Lars Aarup, Director of Huxley Golf Andalucía (left), Gitte Aarup, Accountant at Huxley Golf Andalucía (centre) and Richard White, Huxley Golf Installation Manager (right).

Hampshire-based Huxley Golf, the PGA’s official supplier of all-weather golf surfaces, has announced the appointment of a new Authorised Distributor and Installer for the Iberian region of Andalucía. Based near Malaga on the Costa del Sol in southern Spain, Huxley Golf Andalucía will bring PGA-standard all-weather professional greens, tees and practice aids to one of Europe’s foremost golfing destinations.

Andalucía, often described as Europe’s golfing capital, hosts over 150 golf courses which benefit from beautiful surrounds and a sunny climate that allows the sport to be enjoyed year round. The European Tour’s Open de Andalucía is perhaps the most famous of the region’s many tournaments, though golf in Andalucía enjoys high participation from golf enthusiasts at all levels, both locally and from golfers visiting from around the world.

Whilst the game is incredibly popular in Andalucía, the challenging economic climate means courses across the region are increasingly looking to reduce their running costs. Huxley Golf’s low maintenance, premier all-weather greens, tees and practice surfaces will help Andalucía’s golf courses to improve practice and playing facilities, reduce their maintenance costs and lower water consumption. These benefits will also appeal to golfing home owners, hotels, universities and leisure complexes, further broadening Huxley Golf’s potential market.

Huxley Golf Andalucía will be led by Director Lars Aarup, himself a passionate sportsman driven by a love of long-distance running, fitness, golf and parachute jumping, with over 300 adrenaline-fuelled descents to his name! With a background in successfully running a landscape gardening company for over 25 years in Denmark, Lars’ expertise ideally positions him for the role.

Lars said: “I am delighted to be bringing Huxley Golf’s world-class offering to a region that is enormously passionate about golf. Andalucía has a huge number of golf courses which will now be able to improve playing and practice facilities with a proven, long-term and cost-effective solution. Huxley Golf is globally renowned throughout the golf industry and so it’s no surprise that we already have a number of important projects underway across the region.”

Paul Huxley, Director of Huxley Golf, added: “This deal strengthens Huxley Golf’s international reputation for being the premier choice for all-weather professional greens, tees and practice aids. Andalucía is a region where the game is thriving at all levels and with Lars’ extensive expertise in landscaping and his drive and passion for golf, I’m in no doubt Huxley Golf Andalucía will prove to be an enormous success.”

Huxley Golf provides premier all-weather surfaces for golf around the world. Clients include training and coaching establishments, golf resorts, ranges and academies, as well as many well-known golfers and golf courses, including several Open Championship and Ryder Cup venues.

Huxley Golf Premier All-Weather Golf Surfaces www.huxleygolf.com

       

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