Global Edition

New agency for Powakaddy

12.05am 22nd January 2003 - Corporate

PowaKaddy International, market leaders in golf cart technology and development, has appointed sports marketing agency, Professional Sports Ventures Ltd (PSV) to handle their worldwide PR efforts.

With the fresh impetus that PowaKaddy have created in the last 18 months, mainly due to the new corporate identity, younger positioning and stylish new product offering, the management team felt it was important to work with an agency who can help lift the brand up to an even higher level.

As PowaKaddy’s managing director John de Graft Johnson commented, “PSV have an impressive track record not only for effectively communicating the key messages for market leaders such as Titleist and FootJoy but also for contributing to the revitalisation of brands such as Cobra and Pinnacle. We felt that this skill set was ideal for PowaKaddy’s current positioning. We are a clear market leader and a truly international brand operating in over 40 countries but in certain consumer sectors and geographic regions we have great potential for even further growth”

Another major objective is to continue to expand the appeal of PowaKaddy products to a wider golfing audience. “ We have seen a growing trend in recent years for the younger generations to more readily embrace the performance benefits of a PowaKaddy,” says sales director David Wells. “Golfers of all age groups and abilities can benefit from using a PowaKaddy by conserving their energy for actually playing the game”

For PSV, the new Powakaddy account sits very well alongside the current client base. “PowaKaddy is a world class brand that dominates the market for powered carts worldwide. They have become a major player in the golf industry and we are extremely privileged to be working on the brand. We are delighted to add another market leader to our portfolio of clients,” said PSV director David Silvers. PSV’s remit will not only be to strengthen brand and product recognition in the core UK market but also to help develop the brand internationally.

PSV is a full service sports marketing agency and very active in the golf market. PSV’s golf clients include Acushnet (Titleist, FootJoy, Cobra and Pinnacle brands), Jameson Irish Whiskey and Yourownballs.com. In addition PSV’s sister company Professional Sports Partnerships Ltd manages a number of professional golfers such as Bernard Gallacher OBE, Warren Bennett and David Carter while Professional Sports Events Ltd is a leading corporate golf event specialist whose client list includes British Airways, Pernod Ricard Brands and EMAP.

PowaKaddy’s branding, advertising and promotional material will continue to be handled by Curtis Eddington and Say Ltd who have been instrumental in the consistent positioning and marketing of the PowaKaddy brand over the last 10 years.

PowaKaddy has experienced incredible growth in recent years and with further product refinements for the new season combined with continued investment in service, R&D and marketing, 2003 looks like being another successful year for the market leaders in golf cart technology.

PowaKaddy International Ltd is owned by European Golf Brands, the world’s largest manufacturer of electronic golf trolleys.

PSV Ltd on 01276 858930 david@profsports.com

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