Global Edition

MemberInsight unveils new automated feedback platform

9.16am 10th December 2019 - Corporate

MemberInsight, the member intelligence platform for clubs, has announced a major new automation designed to save club management time and enable immediate member follow-up.

With new Automated To-Do Lists, MemberInsight is shortening the already narrow window between member feedback and staff follow up. Club staff can now be associated with individual departments such as the restaurant, pro shop or fitness centre, and when negative or marginal feedback is received they are automatically notified. With this feature the appropriate staff is always kept in the loop and members are followed up with in a timely manner, without the need for any manual processing.

Trevor Coughlan, Vice President of Marketing for MemberInsight, said: “In today’s world, when a customer encounters a negative service experience they have more avenues than ever to talk about it. Everything from word of mouth to thousands of social platforms are used as sounding boards. This is where M.I. comes in – it allows clubs to intervene by offering an almost immediate platform for direct feedback. This, in turn, empowers club staff to turn negative experiences into positive learning and loyalty-building opportunities.”

MemberInsight is hosting a live webinar on December 11 at 2pm ET to discuss how traditional member surveys are failing clubs and how beneficial it is to use a member intelligence tool like MemberInsight to collect and take action on member feedback. To register for the webinar, click here.

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