Marriott International has rebranded over 20 of its UK regional Marriott hotels under the Delta by Marriott brand, including its five UK golf resorts.
A total of 23 properties have been rebranded following an agreement between Marriott and the hotels’ owner. The names of the five golf resorts – St Pierre, Tudor Park, Forest of Arden, Breadsall Priory and Worsley Park – are all now preceded by ‘Delta Hotels by Marriott’.
Marriott acquired the Delta Hotels brand in 2015 and added its first UK properties in 2019.
Marriott said that the rebrand will be followed by a phased renovation schedule, and all properties are expected to be renovated by the end of this summer.
The group said that the decision was the result of ‘long-standing discussions with owners of Marriott branded hotels globally regarding the Marriott Hotels Product Transformation strategy’.
Marriott Bonvoy membership benefits will remain the same at the rebranded hotels, and the group has said there will be no impact on staffing levels or terms at the hotels as a result of the brand transition.
All remaining Marriott Hotels in the UK will continue to be managed by Marriott International under the Marriott Hotels brand.