Global Edition

 

Marbas Appoints Landmark Media International

9.14am 1st November 2010 - Corporate

Marbas, the Italian golf brand renowned for its fine, high quality shirts and luxury knitwear, has appointed specialist golf marketing and PR firm Landmark Media International to manage its media relations and support further expansion in the UK, Ireland and the Middle East.

The agency will now promote the Italian golf brand, an accredited supplier to the Open Championship and prominent at high-end golf resorts and links courses on the Open rota, to help raise brand awareness, communicate new products and retail services.

“With many of the courses on the Open rota, including St Andrews Links, Carnoustie, Royal St George’s and Turnberry, stocking Marbas garments, we have seen our retail base grow steadily and believe now is the right time to expand further,” commented Fabio Bassinelli, one of Marbas’ founding partners.

“Although these are challenging times for the golf market, Marbas’ Italian design heritage, combining the finest natural fibres with first-rate craftsmanship and modern manufacturing technology to create exquisite shirts and knitwear, has made a strong impression among retailers in the UK, Ireland and the Middle East, where we are experiencing growth.

“With Landmark Media’s knowledge of the golf market and its expertise in managing upmarket brands, we are confident we can accelerate that growth and communicate the compelling message that quality sells.”

Marbas Golf, an accredited supplier to buying group TGI Golf, is currently available in more than 200 retail outlets in the UK, Ireland and the Middle East.

The company, which was established 30 years ago as a textile manufacturer, supplying some of the biggest names in designer fashion, prides itself in using only the finest natural fibres. Egyptian Makò Cotton is used in all Marbas’ double-mercerised cotton shirts, while exquisite Zenga Baruffa wool defines the brand’s luxury knitwear collection.

For more information about Marbas Golf, visit www.marbasgolf.it

       

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