Lynx Golf yesterday (December 1, 2014) released sales performance figures which demonstrate how the dynamic golf brand is increasing its impressive momentum within the golf industry.
Since joining the TGI Partnership as an Official Supplier earlier this year and exhibiting at The Golf Show in Harrogate in October, Lynx has grown its UK accounts to over 500.
The family-owned company doubled turnover in its last full financial year (ending March 2014) when compared to its inaugural trading year.
And it is currently reporting average 35% month-on-month turnover increases , with expectations that year-end figures should see this average rise to well over 50%.
Said Lynx Golf CFO, Stephanie Zinser: “Our presence at Harrogate this autumn consolidated our position as a brand to be given serious consideration within the golf hardware market. And ever since The Golf Show our accounts base has continued to increase with greater momentum than ever before.”
“It’s not only our pre-books that are busy. We have been inundated with orders for immediate delivery since then and this is despite difficult trading conditions within the industry that have led many major names to announce huge drops in turnover and profit.
“We look forward to working with our new accounts and, at the same time, I would like to say a big thank you to all the ‘green grass’ accounts who put their trust in us and became early adopters of the re-launched Lynx brand in the UK and Europe.”
Lynx believes its success stems from its launches of innovative, technical and well-finished new products and its willingness to be seen as a manufacturer which fully understands and appreciates the trading aims of its customers.
Steve Elford, Lynx Golf CEO: “While we absolutely have innovation at our core, we refuse to be a brand which confuses the market and consumers by slavishly launching and re-launching products in ever shortening timeframes.
“We are passionate about having a good relationship with our customers – both our retailers and end users – and their satisfaction is our primary focus. We want the Lynx name to be synonymous with quality, excellent service and eye-catching designs.”
The figures released by Lynx demonstrate that the golf market is realising that the innovation the company has worked hard to get into its products actually works.
At the recent Gary Player Invitational in Sun City, South Africa, Herschelle Gibbs (the renowned South African cricketer) who is already a long hitter, sent his ball an astonishing 35 metres – not yards – past his own drive when he used Elford’s Boom Boom 3 driver with a new with Bi-Matrx shaft.
Said Elford: “There were raised eyebrows…especially as the shaft wasn’t even to Herschelle’s spec!”
Lynx is dedicated to supporting ‘green grass’ Pro shop business, with more than 500 house accounts in the UK.
Lynx Golf www.lynxgolf.co.uk
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