Lynx will be the Official Golf Club of the Ricoh Women’s British Open for the next three years.
The exciting agreement signals the brand’s long-term intent to build a strong UK-based golf equipment business at the heart of the game and takes a step nearer to its goal of becoming the premier brand in ladies golf.
Under the terms of the agreement, Lynx becomes the Official Golf Club at the event when it takes place at The Royal Birkdale Golf Club, Southport, on 10-13 July.
As a key sponsor, Lynx will have a 100m² exhibition stand, a hitting bay on the Official Practice Range, manufacturer status access to the tournament’s practice putting green and major on-course branding, as well as a host of other benefits.
Announcing the agreement, Lynx Golf UK managing partner, Stephanie Zinser, said: “Becoming the leading equipment brand in the ladies’ market is just one of the goals we have for Lynx in a long-term vision for our brand.
“This is a huge leap forwards and demonstrates the level of commitment and investment we are prepared to put behind Lynx in the next few years.
“The success and development of the ladies game is extremely important to us and we are delighted to be playing a key role in its future by being a partner in this high profile event.
“The decision to support Ladies’ European Tour player and rising star Lydia Hall was the first step in this direction and we are consolidating and strengthening our intent with this next relationship.”
Lynx will now have the right to use the Official Title and Championship logos in its marketing and enjoy significant exposure through the Golfing World media channels, as well as staging an exclusive visitors’ putting clinic and trick shot demonstration during the Ricoh Women’s British Open.
Ross Hallett, IMG Tournament Director, speaking on behalf of the Ricoh Women’s British Open Championship said: “We are delighted at this new partnership with Lynx Golf and we are excited about the long term opportunities that this brings to both parties.
“Lynx Golf has a strong tradition with ladies’ golf as well as being an innovative and high quality brand, which mirrors the values of the Ricoh Women’s British Open very nicely. We look forward to working together.”
Lynx Golf continues to establish itself as the most forward-thinking and exciting equipment brand in Europe and is dedicated to supporting ‘green grass’ Pro shop business, with more than 400 accounts in the UK.
Lynx Golf www.lynxgolf.co.uk
In each month and year listed below every article that has ever appeared in golfbusinessnews is reproduced in reverse date order.