Global Edition

LIV Golf commercial officer resigns

10.12am 20th May 2022 - Corporate

Sean Bratches, LIV Golf’s Chief Commercial Officer, has resigned from the organisation just three weeks before the first LIV Golf invitational Series tournament is due to take place at Centurion Club in England.

No reason has been given by Bratches or LIV Golf for his departure just six months after taking on the role. 

The announcement comes just 24 hours after Liv Golf announced the appointment of Matt Goodman as President of Franchises, and Laurence Miller as Vice President, Head of Franchise Operations.

Bratches, 62, began his employment with LIV Golf in November last year, having been lured away from F1, where he enjoyed a successful four-year tenure with the Formula One Group as managing director of commercial operations. Before that he worked for US sports broadcaster ESPN for 27 years.

In a brief statement, LIV confirmed that Bratches had handed in his resignation, but said that he would continue to serve in the role for the next 90 days.

“Sean Bratches is under contract with LIV Golf Investments for the next 90- ays as he transitions out of his current role,” the statement read.

Bratches was at the media day held at the Centurion Club alongside LIV Golf CEO Greg Norman and other LIV Golf executives last Wednesday [May 11], where, in his role as commercial officer, he spoke briefly about plans to help generate income streams for the business, including the sponsorship of team franchises and the selling of global media distribution rights.

Norman, who also spoke at the press conference, was subsequently widely criticised in the media for comments he made about the murder of Saudi Arabian-born journalist Jamal Khashoggi in Turkey in 2018. 

 /  / 

In related news... (GBN) is for the many thousands of people who work in the golf business all around the world.

We cover the full range of topics both on and off the course. We aim to supply essential information both quickly and accurately in a format which is easy to use. We are independent of all special interest groups.


Click here to sign up for our free twice weekly golf industry news summary

View the latest newsletter here