Global Edition

Landmark Media International Tees Up IGTM Debut

12.52am 13th November 2009 - Corporate - This story was updated on Saturday, November 14th, 2009

Gary Firkins, Director Landmark Media
Gary Firkins, Director Landmark Media

Landmark Media International, the leading golf PR and marketing communications agency that will be exhibiting at the International Golf Travel Market in Malaga next week, has joined forces with the International Association of Golf Tour Operators (IAGTO) to offer its members a range of specialist services.

The partnership will give IAGTO’s 1,234 members access to Landmark Media’s small team of expert consultants, experienced in delivering reputation-building coverage in upmarket golf and travel media for a growing portfolio of international clients including PGA Golf Catalunya Resort, (Europe’s largest golf travel company) and KPMG’s Golf Advisory Practice.

Gary Firkins, director of Landmark Media, who will be attending IGTM (Stand C), said: “We help quality golf-related business and brands secure valuable coverage in all forms of media – magazines, newspapers, television and websites – and value the opportunity of working with IAGTO and its members to help grow their businesses and reputations.

“The golf travel business is highly competitive and resorts have to be smart to stand out from the crowd and clearly communicate their messages to their target audience. Increasingly, new media solutions are required, which is why we also specialise in video for websites and other digital marketing solutions.”

Landmark Media has worked closely with Spanish Open venue PGA Golf Catalunya Resort over the past two years, managing media relations and generating high-quality coverage in international publications. The resort’s Stadium Course was recently ranked number three in Europe by the UK’s Golf Monthly magazine, and number seven in Europe by Golf World.

The UK-based company provides a full range of communications services, helping clients to speak to its customers. It also advises golf courses, resorts, businesses and brands on their marketing, helping them understand the golf market, how to identify customers, the best ways of reaching them and then communicating effectively how they will benefit from products and services.

Giles Greenwood, golf tourism development director at IAGTO, commented: “Representing the interests of our members and the global golf tourism industry as a whole is one of our prime objectives, and the experience and knowledge Landmark Media can deliver will undoubtedly help members grow their businesses and increase their ‘share-of-voice’ across many specialist media platforms.”

Landmark Media

International Golf Travel Market

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