Golf fashion brand Joseph Garratt (www.josephgarratt.com) has appointed specialist agency Magic Hour Media to handle PR and media relations following the launch of its first collection, aimed at boy golfers aged 7 to 12 years.
The Joseph Garratt brand, which recently made its public debut at the London Golf Show, is already making headlines with its high-quality British-made tailored golf trousers, plus twos, knitwear and accessories featuring exclusive tartans and high-grade detailing.
Fashion designer Maria Healy, the brand’s founder, said: “We discussed our plans for the brand with Andy Hiseman for a year prior to this autumn’s launch, and have learnt that we can trust him to portray Joseph Garratt in its true light. Andy’s attention to detail and the quality of his advice is impressive, and our decision to work with his agency Magic Hour Media has been endorsed as a smart move by many with whom we have spoken in the golf business.
“Andy is extremely well-connected and, moreover, enormously respected in the industry. This gives me comfort that our new brand is in good hands as we move forward into an exciting future, working together to ensure that Joseph Garratt achieves its full potential”.
Magic Hour Media, founded by former golf magazine publisher Andy Hiseman in 2002, will help the brand to increase its visibility in both golfing and non-golfing media worldwide, and is also advising on a variety of other golf industry matters.
Andy Hiseman said: “As soon as you handle a Joseph Garratt garment, you can feel the quality. Their designs are quintessentially British in character, and their attention to detail is stunning. I believe that Joseph Garratt will quickly become the go-to brand for parents seeking new outfits for their golf-mad sons.
“We look forward to helping golfers across the world become aware of Joseph Garratt’s truly exceptional junior golf wear”.
Magic Hour Media is creating an online Media Centre which will house all Joseph Garratt press releases and high-resolution images, to simplify the brand’s interactions with the media. The agency will also create social media content, will handle advertising planning & buying, and will also supply creative services such as graphic design and copywriting.