Global Edition

intelligentgolf to support Duke of York Young Champions Trophy for second year

9.26am 3rd April 2012 - Corporate

Jamie Abbott of intelligent golf with HRH Prince Andrew

One of the UK’s leading providers of golf management software has been selected to support the prestigious Duke of York Young Champions Trophy, for the second consecutive year.

Warwick-based intelligentgolf has been retained after a successful first event at Royal Liverpool in 2011, in which the leading boy and girl juniors from 31 countries competed for the Trophy.

In 2012 the firm will provide live on-course and internet scoring support when the event is staged at Royal Troon from 11-13 September.

intelligentgolf, established in 2006, already delivers online scoring solutions to the Lytham Trophy, the English Amateur and the Brabazon Trophy, and is one of the UK’s fastest-growing golf industry software vendors with integrated solutions supplied to over 100 UK golf clubs and half of the County Unions in English golf.

“Being entrusted to score some of the biggest events in amateur golf is a great honour for us,” says intelligentgolf managing director Jamie Abbott. “The Duke of York’s annual tournament is very special, not only because of its unique field, but also because of the royal connection. Everything about the Young Champions Trophy is first class, and we are delighted to have been retained for the second consecutive year.”

In September the firm’s staff and volunteers will use a variety of technology including iPads and iPhones to relate real-time scores from a number of points on the Royal Troon course back to a control centre, which will drive a series of information screens both at the event, and on the Trophy’s website.

The Tournament forms part of The Duke of York Sports Foundation which is a registered charity established in 2004 to promote amateur sport for the benefit of young people.

Explaining why intelligentgolf was retained, event Co-Founder and Chairman John Simpson said: “We have an excellent working relationship with intelligentgolf. Their performance at the Duke of York Young Champions Trophy in 2011 was excellent, they delivered on all levels. We had no hesitation in retaining their services for Royal Troon in 2012 and look forward to working with them in the future.”

The intelligentgolf tournament software platform powers thousands of golf club competitions each year, with the same level of professionalism.

“Each golf tournament has its own bespoke challenges,” Abbott goes on to say, “so each time we take on a new tournament we are creating something original and tailored to that event’s exact needs. At golf club level – just as at major international tournaments such as the Duke of York Young Champions Trophy – our tournament software can handle any conceivable type of golf event. We build solutions to fit each customer, rather than taking a template to an event and trying to make it fit.”


Duke of York Young Champions Trophy

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