Global Edition

INFINICUT SM34 Wins IOG SALTEX Innovation Award 2019

12.06am 11th November 2019 - Corporate

The Cub Cadet INFINICUT® SM34 Rotary Mower was crowned the winner of the 2019 Innovation Award at SALTEX.

Celebrating the most technologically advanced equipment in grounds management, the panel of expert judges selected the SM34 from a long list of entries that spanned the sports turf, grounds and landscaping industry.

From a final shortlist of three, entries were judged on what the product offers the industry and how it makes the life of the operator easier. The panel described how the INFINICUT® SM34 has ‘taken the rotary mower as we know it into the 21st century’ – ticking the environmental box thanks to its emphasis on a modern, clean power source and utilising ‘the InfiniApp to eliminate spanners and grazed knuckles when adjusting the deck height.’

The introduction of a revolutionary side collector’ also impressed the judges, giving the operator a more comfortable and practical working position.

On receiving the award from the Institute of Groundsmanship CEO Geoff Webb, John Coleman said, “We are incredibly pleased and humbled to have scooped the Innovation Award this year. The SM34 combines concepts, ideas and customer feedback to take product that is known but to place it firmly in the modern era. We would like to congratulate all the other finalists and say a big thank you to all of our employees involved in bringing this fantastic machine to market.”

Launched to much acclaim earlier in the year, the SM34 can mow in the traditional sense or be used as a stand-alone vacuum. In cut mode, the incorporation of both a front roller and rear traction roller means the SM34 delivers a striping effect usually only achieved with a professional reel mower. The premium-grade, high carbon steel blades offer extended life, and come pre-balanced to exhibit less vibration, while the 34” cutting width combines the units lightweight design with better productivity.

MTD Specialty Turf Products

Pictured top: John Coleman, Head of UK for MTD Specialty Turf Products (centre) with Tony Whelan, Director of Sales & Marketing (right) and Vinny Tarbox, Sales Manager (left)


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